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“The price of light is less than the cost of darkness” - Arthur C Nielsen
Like most businesses today, you no doubt have a wealth of data at your fingertips. The problem I constantly hear is ‘we have all this data but lack true insights.
From data mining, price modelling or engaging the voice of the customer, our mission is clear; identify leaky buckets and smouldering fires, investigate the underlying cause and identify unmet needs and opportunities.
Our Done-For-You DEEP DIVES can be done on a project by project basis, or as an ongoing retained service.
If you’re ready to transform your business, drop me a line and we can set up a time to chat firstname.lastname@example.org or call on 021 489 850.
“The moment you make a mistake in pricing, you're eating into your reputation or your profits.” - Katharine Paine
Just recently we showed a customer how their gifting of a $10 savings (15% discount) to customers, meant they were negatively impacting their margin by 54%! The outcome meant they had to attract twice as many customers just to maintain profits.
While price is an important part of any purchase decision, it's not the primary factor influencing the majority of your customers.
Shoppers are looking for relationships that deliver unique value. While they want the products to solve their problems, they also seek a level of emotional satisfaction that goes beyond the intrinsic value of what they paid for.
How close are you to your numbers?
In fact, Harvard studies have found that a 1% improvement in your pricing can add up to 11% to your profits. Yet more often than not, we are fixated on internal cost management and reductions which invariably means cutting back marketing budgets and head count.
Whether you are looking to learn the ins and outs of how to develop a strategic pricing framework or optimise your pricing and promotional mechanics we offer both ‘Done-for-you’ solutions including; profitability analysis, opportunity gaps and promotional modeling, as well as educational pricing workshops.
If your pricing has become a veritable black box, drop me a line and we can set up a time to chat email@example.com or call on 021 489 850.
“Marketing is not a department— it's the story of how you create difference for your customers” - Bernadette Giwa
Too often we get caught up in ourselves, our products – the WHAT we sell and HOW we’re going to sell it. When we understand WHY we do what we do, and put customers at the heart of our decisions, understanding their frustrations, needs and aspirations, it puts a whole new spin on the conversation.
Learn how to recognise opportunities that create value and to develop products and services that people love.
With a knack for challenging old conventions and seeing things from different perspectives, we focus on helping you unlock your collective genius in our fun engaging workshops.
If you’re serious about doing work that matters, drop me a line and we can set up a time to chat firstname.lastname@example.org or call on 021 489 850.
"Your personality is the greatest differentiator you have" - Sally Hogshead.
HOW TO FASCINATE® training systems
Once you know what makes you valuable to others, you’re more authentic and confident, and more likely to make a positive impression.
It all begins with understanding how the world sees you, at your best.
The Fascination Advantage® Assessment is the first way to measure your personal communication style and your most influential qualities.
Program options for both INDIVIDUALS and TEAMS
Find out how you are most likely to make a brilliant first impression with your most influential traits and how your personality adds value to teams.