Do you have a firm grip on what is going on in the engine room of your business?

Do you travel along in your business as you would driving a car? Do you jump into it and turn the keys each day, on the assumption that all is traveling ok, navigating the odd bit of traffic here and there?  Are you driving your business in blind faith that everything is ticking along okay. Waiting for your yearly check-up/service to give it the all clear for another year?

Or do you manage your business like you would a race car?  With a highly specialized team regularly assessing what’s happening under the hood. Monitoring, tweaking, refining… Making sure it is performing at its best?

What I’m talking about, is not what you see from above. It’s not the shiny interior or the odd accidental scrape you hit now and again.

What I’m talking about is stripping back the engine. It’s getting under the hood. Inspecting the parts that are past their use by date.

• Its understanding what components are performing effectively and efficiently?
• It’s identifying what parts are draining too more than their fair share of resource for little return?
• Maybe opting for new accessories that would significantly enhance your performance?

I get it. You’re busy and who likes number crunching anyway? 

But seriously, ignore the numbers at your peril! If it's not your strength, then get help with it. Market analysts are the secret weapon of large corporate companies.

Mining customer and sales data is the key to finding game changing insights which can in turn create strategies for improved sales, growth and profitability.