GROWING BUSINESSES PEOPLE LOVE
FROM THE INSIDE OUT. AND THE OUTSIDE IN.
Is your business facing increased competition or the threat of commoditisation?
Is the ability to hold pricing and margins a hot topic?
Well you're not alone! These are exactly the challenges our clients approach us with everyday.
So while breaking-the-back on the numbers is important (& something we have been doing for more than 20 years), the evidence shows PROFIT strategies are inextricably linked to PEOPLE strategies first and foremost.
Therefore, it's essential you tackle both sides of the equation, starting with your commercial EQ. Which is why we're leveraging the tools of break-through thinkers such as; Sally Hogshead, Adam Grant, Simon Sinek, Bernadette Giwa, Gallup research and many others, to help you create dream teams, stronger engagement and game-changing innovation.
After all, businesses are built in, on, and around people.
PEOPLE AND BUSINESS IS OUR PASSION
So while we can do all the analytical stuff and help you crack the black-box of pricing, helping you build the emotional connections that triggers loyalty and results comes first.
Our magic is balancing both sides of this coin.
Our ambition is to win the hearts and minds of customers, help break the commodity trap and give you the confidence to play the game your way, with a team inspired by possibilities.
Hi. I’m Viv. Profit Architect, Strategic Advisor and THiNK Coach.
For more than 20 years I have been helping companies overcome commercial challenges to improve sales, customer engagement, price optimisation and profits.
I firmly believe that the numbers are just half the story, but too often 'people' are a forgotten ingredient.
An expert at integrating the big picture with customer-centric thinking and analytical insight, I am passionate about working with forward-thinking organisations and teams wanting to differentiate themselves and integrate game-changing solutions.